style and form in advertisements

Humourous

humorous is where the media adds a comedy element to its advertisements to try and win over its target audience using comedy and humorous things to make them laugh and remember it for how funny it is. this could be used because people tend to remember funny things so this advert could be remembered for being funny. for this convention i have chosen the burger king breakfast muffin sandwich advertisement. it is humorous because it has the burger king character that looks like a clown king breaking into MacDonalds headquarters who is their rival business and stealing its recipe. this could be funny because of the controversy it has in their of using another rival business and its product also it makes out macdonalds to be dumb because at the end the macdonalds security guards let him go and then realize he was an intruder.

surreal

surrealism in advertisements is when the advert has nothing to do with the product or it has something in there that is not scientifically possible buts its done so it is memorable to the audience for being completely strange and spoken about. for this advert i have chosen the southern comfort advert it has a overweight old aged man in a swimming costume walking through a beach. this has nothing to do with the product however at the end we see that he has a glass of southern comfort in his hand. this could be used because it would get people talking because they would be talking about how weird and how it had nothing to do with the product on it. it would probably attract a older audience because they would be the ones questioning what this has to do with the product.

dramatic 

the dramatic convention in media advertising is typically how dramatised the advert is. it would typically have a storyline in it and it would be very engaging and have people on the edge of their seats to see what happens next. also people would be drawn in because it would be like a movie and ths can make it memorable and get the audience talking about it. i have chosen the coke zero date advert because it has nothing to do with the product and it is very dramatised and it has a storyline of an action movie it even has the characters personals headlines under each character. also their is alot of explosions and fast ehicles. and it keeps the audience in suspense because they will want to see if he makes it on time. this would attract near enough every audience because it would be like watching another programme and it isnt another boring advert for people to watch while they wait for their programme to come back on.

parody 

Parody in advertising is when media reference another media in another way to make it appeal to their audience  also it could be a situation similar but tweaked to attract the audience. i have chosen the mars work rest play advert. in this advert there is a steward who goes in goal for the England football team because the goalkeeper is injured. this is a parody because later on in the advert England win the penalty shootout and England are notoriously known for losing dramatically in penalty shootouts and England won it. this would attract a older male audience who are aware of the England football teams penalty shootout record.

anti realist narrative 

anti realist narrative in media is in its name the narative is not realistic at all it could e something that the audience can not relate to at all but still attracts them because it looks fun. i have chosen the coco pops cupboard advert this is unrealistic because the cocopops morph into different things to get through the kitchen as if its an obstacle course and te bowl is the destination it is trying to reach. this isnt realistic because cereal can not morph into different shapes and objects. this would attract a younger audience because it is very fun and it would be engaging for children because they would think it is amazing that cereal can morph into different shapes.

Animation 

animation in adverts in when it uses effects rather than real life people acting. this would be beneficial for advertising companies because then they could do anything however the downfall using this is that it would only really attract a young audience because it is like watching a cartoon. i have chosen the aqua fresh advert because it was remembered and brought back recently because it was so succesful and it had a song that was very catchy. this would appeal to a young audience because because it is like a carton and it is trying to make young people brush their teeth using a song and a cartoon.

talking heads 

talking head adverts are very informative it onsits of a presenter giving detailed information about a product and there is little if any storyline in it. i have chsoen the colgate total toothpaste advert because there is a presenter giving alot of information about a product to the member of the public this information is also very beneficial to the audience watching at home aswell. finall the member of the public gives her feedback on the product. this would attract an older audience because they would want to know the information behind the product before they buy it.

stand  alone

stand alone advertisements are single advertisements that do not have any follow up adverts. they are usually the most successful adverts because they would need to be big to not have to make a follow up advert t try and attract more customers because they would attract lots of customers using just one. i have chosen the milky bar advert because it was only one advert that had no follow up adverts. also it was very successful because they re used it again years after it was made. this would attract a younger audience because the product is aimed at a younger audience also its animation animation is aimed at younger audiences.