codes and conventions of tv advertising

special effects




The first advertisement i'm going to be analyzing is the Armani diamonds advert featuring Beyonce. firstly the lighting in the advert is very dull because it is black and white this gives it the distinctiveness of Armani because Aranis base colours are black and white. it uses iconography because its using the colors you would typically relate Armani with in the advert. Also in the advert it uses fast cuts and hardly any transitions to keep it in sync with the music and also this keeps the audience interested because there are not any long clips. also the editing is very quick so it is engaging and like a music video. also because its a song it could be catchy and attract the audience in that way. the music in it is good and it is sung by one of the best artists in the world which would instantly attract interest from the public. this would give them an advantage because all beonce fans will be interested in the advert as well as Armani customers.





The second advertisement is the coke Christmas advert for 2013. like almost every coke Christmas advert it is made by computer graphics. this is so it is like an animation. this could be to attract a younger audience of children and maybe parents as well because children would be interested in this. also because it is christmas time chsristmas is associated with family time so it is something a family could sit and watch and enjoy together. it also uses iconography because christmas coke adverts are typically known for a family type winter animated style advert either using polar bears or Santa clause so this could be used to compare with others or to try and carry on a story from previous Christmas advertisements.




Finally this Lynx advert uses iconography, special effects and good music to attract its customers  typically lynx adverts try to attract their male audience by claiming their products attract females intensely so this would typically be recognized and remembered to be lynx because throughout the advert its women trying to eat the man. secondly it uses special effects by having a real life set but with a special effect chocolate man walking around. this is good because it is something different and it instantly tells you the smell of the product being chocolate. also it could attract a younger teenage audience who are still into animation because it uses this as a special effect. finally the music links in well with the advert because it goes with the flow.