Characteristics of a TV advertisement

benefits offered: the benefits offered in this advert is that it portrays the idea that if men eat snickers they will be strong and hard. also it gives the idea that real men eat snickers not wimps so this could win over a male audience. it will make the audience think they will boost their masculinity if they eat snickers.

advantage over other products: it uses celebrity endorsement and mr T this could attract alot of customers because he is a well known actor. also it uses the a team theme tune this could also attract a lot of customers. also the slogan is get some nuts impyling they are the only chocolate thats main ingredient is nuts.

usp:The slogan is get some nuts so it is implying that it is the only chocolate that has nuts in it so this would attract people who like nuts. Also its implying that snickers is the only chocolate in the market that has nuts in it.

lifestyle appeal: it makes customers think that having snickers will make them stronger and tougher. also it could make them excel in sports and attract women because its giving the idea of making men stronger tougher and more masculine.

brand idenitfy: The brand identity will be remembered from its slogan get some nuts because it links in with the chocolate the storyline in the advert and the person saying it. the chocolate has nuts in it also the guy falling over is classed as a wimp so it could be seen as get some nuts be a man also mr t is very rough and manly and hes saying get some nuts.





http://m.youtube.com/watch?v=oGvM3hOPCbA
Fresh on bone chicken from farms

benefits offered: the benefits offered in this advertisement would be showing that the chickens are coming from a free range chicken farm. its trying to show the audience that KFC is a business that doesnt torture its animals and uses only healthy ingredients. also it gives the idea that the chicken is fresh and that its a family meal because in the advert the family gets together and starts eating the chicken.

advantage over other products: its good tasting chicken with a recipe that no one else has so it is the best tasting chiocken on the market. also it has healthy side orders like beans and coslaw. also its fresh chicken and uses natrual ingredients. also in the advertsiement they make it look like the workers enjoy their jobs so it shows kfc has a good working envrionment.

usp: its a unique chicken in the market also their is a wide variety and it is portrayed as a family meal. also the slogan is fresh on the bone chicken from farms. implying that all of the chicken is fresh and have been looked after well and also that it uses natural ingrdeients so they are trying to show the audience although they are a fast food resturant they are the healthiest fast food resturant about.

lifestyle appeal: it shows that it can help bond a family and that everyone becomes friendly because they get together and eat chicken together with their family. also its healhty food even though its fast food, this is because it uses well groomed fresh chicken and natural ingredients.

brand idenitfy: the brand identity is that it is a healthy alternative to fast food and that also it is a family meal.